ORIGINAL 1930s VEGETABLE CRATE LABEL

A GREAT EXAMPLE OF THE KING PELICAN LETTUCE CRATE LABEL

This must be one of the most artistic labels produced by F. S. and F. E .King. of Clarksburg , California

A piece of stunning artwork

With the expanding Railway system linking the Vegetable grower with the growing population of the big cities
The Fruit and Vegetable growers started shipping their produce by train to the wholesale markets
They needed a way to make their boxes of produce stand out and also be recognised by returning customers , hence the crate labels . .

This amazing piece of 1930s EPHEMERA was discovered in a disused AMERICAN vegetable packing factory
In the 1940/50s when printing was advanced enough to be able to print directly on to a packing crate or box, printed labels were obsolete and discarded . Luckily for lovers of vintage advertising and ephemera some label were put aside , just incase they might be needed .
80 years later they were right

The label is 9inch high x 7inch wide

The frame size is

350mm high
350mm wide
15mm deep
Mount size 12inch x 12inches

This framed advertising was photographed without glass to try to solve the problem of glare