ORGINAL AMERICAN 1940s PLENTI GRAND CRATE LABEL
Proberly the first time a sexual image was used to sell vegetables
With the expanding Railway system linking the Vegetable and Fruit grower with the growing population of the big cities .
The Fruit and Vegetable growers started shipping their produce by train to the wholesale markets .
They needed a way to make their boxes of produce stand out and also be recognised by returning customers , hence the crate labels . .
In the 1940/50s when printing was advanced enough to be able to print directly on to a packing crate or box, printed labels were obsolete and discarded . Luckily for lovers of vintage advertising and ephemera some label were put aside , just incase they might be needed .
80 years later they were right
Luckily for lovers of vintage advertising and 1940s Americana ,the crate labels were set aside and forgotten about.
Never to see the light of day for nearly 70 years.
The is 23 cm high x 17.5cm wide , mounted on a 11inch x 14in artist quality mount board
NOTE ! you are buying a label mounted on a 11in x 14in artists mounting board packed inside a poly bag .Their is also the option to have the mounted label framed in our stock box frame or standard black or white frame for a total of £38.50 + UK P&P
top of page
£18.00Price
bottom of page