ORIGINAL 1950s 'PIN UP' VEGETABLE CRATE LABEL
A GREAT EXAMPLE OF SEX BEING USED TO SELL VEGETABLES
In olden days, a glimpse of stocking
Was looked on as something shocking.
But now, God knows,
Anything goes. (Cole Porter)
With the expanding Railway system linking the Vegetable grower with the growing population of the big cities
The Fruit and Vegetable growers started shipping their produce by train to the wholesale markets
They needed a way to make their boxes of produce stand out and also be recognised by returning customers , hence the crate labels . .
This amazing piece of 1950s EPHEMERA was discovered in a disused AMERICAN vegetable packing factory
In the 1940/50s when printing was advanced enough to be able to print directly on to a packing crate or box, printed labels were obsolete and discarded . Luckily for lovers of vintage advertising and ephemera some label were put aside , just incase they might be needed .
80 years later they were right
The label is 9inch high x 7inch wide
The frame size is
Mount size 11inch x 14inches
This framed advertising was photographed without glass to try to solve the problem of glare